NEWS

Top Companies Support RP's Biggest Franchise Show
Philippine Daily Inquirer
June 6, 2008

The country's top franchise companies headed by Robert F. Trota, president of the Philippine Franchise Association (PFA) and Max's, together with Jose Magsaysay Jr. (Cinco Holdings Corp.), overall chair (6th and 7th from left), converge to support Franchise 2008, the 16th Philippine International Franchise Conference and Expo (PIFCE). With the theme 'Secrets to Franchising Success', Franchise 2008 is the biggest and longest-running franchise show in the Asean region. A 4-in-1 event, Franchise 2008 features the Certified Franchise Executive Program, a mini-MBA course on franchise management, at the AIM Conference Center July 7 and 8; the Conference and Business Solutions Roundtables July 9 and 10 at the Renaissance Hotel focusing on the latest development and trends affecting the franchising sector; and a one-stop-shop Expo and Workshops at the SMX Convention Center July 11 to 13 which will provide unlimited franchising investment opportunities from over 250 of the best local and international brands, combined with a series of informative seminars throughout the expo. Also shown, from left, are Jose Antonio Soler (Solerex), emerging concepts chair Raymund Reyes (Aristocrat), publicity and promotions chair, Francis Glen Yu (Seaoil Philippines), attendance promotions for Mindanao, Victor Paterno (7-Eleven) and Celestino Reyes (Reyes Hair International Corp), expo chair and co-chair, respectively, Froilan Manotok (Red Ribbon Bakeshop), conference chair, Lin Deres (Goldilocks Bakeshop Inc), program chair, Siu Ping Par (PR Gaz Haus), conference co-chair, Elizabeth Orbeta (Wenphil Corp), ways and means, and sub-committee members Emily Borrias (Bench) and Mayette Vargas (Red Ribbon Bakeshop).